by jetavy
12 August 2009
Email marketing
Permission is not an optional extra, but is the basic apparatus in email marketing. Permission is the key component in gaining recipient trust, optimizing deliverability and getting investment returns. It is practiced by all legitimate email marketers. But many new email marketers, especially those from print, television, radio and direct mail background resist the idea [...]
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by jetavy
12 August 2009
Email marketing
Email marketing is continuously getting more attention as years go by. Marketing is making a shift towards the Internet and email marketing is one of the major fields that promoters are getting into. However, even if email marketing is getting more popular, it is somewhat getting a notorious image because of spammers. Spam is a [...]
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